Homepage Pop-up Alerts
Ranked among the top 10 most frequently requested enhancements
Based on feedback surveys
Technical support requests
Input from client service and sales teams
Pain Points
The homepage pop-up alert lacked consistency in font style and website theme colors, resulting in a visually disjointed appearance.
Users were unable to personalize the call-to-action (CTA) button on their pop-up alerts ('Okay' and 'Read full story' were the only options available).
Users could not add images to their pop-up alerts.
Before
After
Getting it on the roadmap
Research
Evidence was derived from multiple sources, including:
Customer feedback surveys.
Analysis of data from churned customers and requests from internal teams like Client Success and Technical Support.
A competitive matrix that highlighted our competitors' inclusion of the feature we were lacking.
Feedback gathered over time
Support Cases
Competitor Snapshot
Design
Rudimentary sketches to capture the initial ideas
Journey of multiple paths
A collection of variations on the initial design.
Designing the flow and various edge-cases
Designed for possible scenarios within scope:
Creating and editing alerts
Scheduling alerts
Removing alerts
Various edge cases such as shared alerts (ie. districts & schools)
Public site design
Created responsive designs for both mobile and desktop platforms.
Designed interfaces accommodating various photo ratios including portrait, landscape, and square.
Ensures the alert's visual appeal even when displayed without photos.
Prioritized the user experiences across different devices and screen sizes.
Immediate engagement and high adoption rates
The feature saw an impressive surge in user engagement right after launch, signaling a robust interest and demand among our user base.
Quickly became a crowd favorite, consistently ranking among the top 5 most-used feature shortly after deployment.